2020 was a year of busting traditions.

Like it or not, going forward everything is going to be different.

Some for the worse and some for the better. I'd file a major retailer giving their employees a holiday off a move toward the better.

Just a few months after Thanksgiving, Target announced yesterday they would be closed again for this year's Thanksgiving holiday.

The premium placed on spending time with family, and let's not forget the pandemic which could still be a thing by November later this year has to be part of the reason why Target opted to keep the doors closed on Thanksgiving in 2021.


The response was so positive that we’ll carry it forward this year, keeping our Target stores closed all day long on Thanksgiving Day. This is just one example of how our evolving strategy is meeting the needs of our business and our guests.

If you're concerned your favorite retailer for early Black Friday sales will make getting those great deals a bit more difficult have no fear.

Black Friday:

If you shopped at Target during the 2020 season, you may also remember that Target offered a new approach to Black Friday deals by holding several Black Friday sales throughout the entire month of November. It's unclear whether Target will repeat that playbook, or if shoppers can expect a more traditional Black Friday shopping experience during Thanksgiving weekend.

It's a win-win. Employees get Thanksgiving off and you still get the opportunity to get those glorious Black Friday sales.

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Sweet Lenny is the brand manager of 97ZOK, Q98.5, and Operations Manager for Townsquare Media Rockford. Catch him afternoons 3 to 7 on 97ZOK. Follow him on Twitter, Instagram, and like his page on Facebook.

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