Stupid or Genius?
To quote comedian Bill Engvall, I've seen a "Here's Your Sign" moment or two in my life. However, I've never seen anything like this. Question is "why risk a perfectly good truck" to see if this would work?
At first glance, the first thing you think is "no way", but "way". It's a good thing we cannot understand what the passengers on board the cruise ship watching this are saying. No matter what language you speak, your heart will start to race, and you'll be glad it's not your truck being transferred to the cruise ship.
This may be a television commercial being filmed for all we know. Too risky for me.