Maybe you already saw this and are judging my character for calling out a Rockford television station. It would be justifiable but this is all in fun because similar slips have happened to me. I have nothing but love for my fellow media family in the 815.

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Pulling back the proverbial media curtain, if you download our mobile app (see above), and open it for the first time, you will be asked if you want notifications turned on. The answer is always yes, especially if it's one from this radio station. We truly alert you on all things Rockford. We also might be giving away something really cool. So, turn on those app alerts.

Remember, there is likely someone somewhere sending out that alert.


WIFR sent out an app alert Thursday even leaving some people confused and hungry.

Submitted Photo
Submitted Photo

Wait, steak? Is it free? What do they mean by "Steak of 90s"? Is it aged beef? (I stole that joke.)

Credit: Edson Saldaña, unsplash
Credit: Edson Saldaña, unsplash

With the heatwave hitting Illinois this weekend into next week it's clear the CBS affiliate intended on that alert to read, "Streak of 90s."

I know you are thinking, "how dare you mock them!", "who do you think you are?"

I know exactly who I am. I'm the guy who has sent out probably a dozen typo-filled app alerts for this radio station. There's no "pot calling the kettle black" happening over here.

Based on personal experience, it's pretty embarrassing when the app alert you sent hits your personal phone and there's a spelling or grammatical error.

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