J.C. Penney will be the place to be this weekend in Rockford, but you better plan on getting there as soon as they open with your pockets full of pennies to take advantage of some amazing deals!

J.C. Penney announced on Thursday that on February 28, 2016 they will launch their "Get Your Penney's Worth" campaign at stores nationwide and online at jcp.com. Basically, starting Sunday shoppers will be able to buy certain store brand items for just a penny, while others items will be a buy one, get one for a penny deal.

This new campaign was created with the hopes that it will inspire shoppers to come check out everything J.C. Penney has to offer. The company's chief customer and marketing officer, Mary Beth West, told Today.com;

"In order to encourage trial, and introduce more customers to the quality and style associated with brands such as Arizona and JCPenney Home, we are hosting a unique promotional event called Penney Days.  At various times throughout the year, we will make available a limited run of some of our five-star-rated items within our private brands so customers have the opportunity to try them for a penny."


So, like me, you are probably thinking, "what's the catch?" Here it is: the special penny offers will not be revealed in advance, so in order to snag the deals you need to visit the stores or their website frequently so you don't miss them.