IHOP Finally Breaks Their Silence on Conspicuous Name Change
Unless you live under a rock somewhere or maybe evenon another planet, you already heard the news- IHOP changed their name to IHOB on Monday (June 11th), with the 'B' standing for burgers...not breakfast, as many of us hoped.
Well, it should stand for BS. You can all relax and stop trolling the "home of all things breakfast and everything delicious," because according to Forbes, dropping the 'P' and adding the 'B' wasn't even a name change at all; it was a marketing bit.
IHOP president, Darren Rebelz says, "We are definitely going to be IHOP; but we want to convey that we are taking our burgers as seriously as our pancakes."
Maybe the 'P' should stand for publicity...as in publicity stunt.
Well played, IHOP, well played.