Big Illinois Bank Pulls Motivational Tweet After Backlash
Here is a lesson in being aware of what you're tossing on social media, even if you're tweeting on behalf of a business.
Just ask Chase Bank. They posted a #MondayMotivation tweet and then pulled it after backlash. They also tweeted an apology.
The tweet said this:
You: why is my balance so low
Bank account: make coffee at home
Bank account: eat the food that already in the fridge
Bank account: you don't need a cab, it's only three block
You: I guess we'll never know
Bank account: seriously?
Followers and others through the message came across as "poor shaming", leading to Chase to delete the tweet and issue an apology.
Our #MondayMotivation is to get better at #MondayMotivation tweets. Thanks for the feedback Twitter world.
Obviously, they were attentive to the response and the apology was perfect... even though the original tweet didn't see that bad.