
Big Illinois Bank Pulls Motivational Tweet After Backlash
Here is a lesson in being aware of what you're tossing on social media, even if you're tweeting on behalf of a business.
Just ask Chase Bank. They posted a #MondayMotivation tweet and then pulled it after backlash. They also tweeted an apology.
The tweet said this:
You: why is my balance so low
Bank account: make coffee at home
Bank account: eat the food that already in the fridge
Bank account: you don't need a cab, it's only three block
You: I guess we'll never know
Bank account: seriously?
#MondayMotivation
Followers and others through the message came across as "poor shaming", leading to Chase to delete the tweet and issue an apology.
Our #MondayMotivation is to get better at #MondayMotivation tweets. Thanks for the feedback Twitter world.
Obviously, they were attentive to the response and the apology was perfect... even though the original tweet didn't see that bad.
[H/T ABC-Chicago]
JB Love is ½ of Q98.5's Lil Zim & JB In The Morning, weekday mornings from 5:00 a.m. to 10 a.m. Follow him on Twitter, Instagram, and Facebook.
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