America is Running Out of White Claw!
Say it ain't so!! White Claw has confirmed that they're dealing with a nationwide shortage. I have to be honest, I am most definitely partially responsible...
"We are working around the clock to increase supply given the rapid growth in consumer demand. White Claw has accelerated faster than anyone could have predicted." - CNN Buisness quoted White Claw's senior vice president of marketing.
I remember when I first started drinking White Claw, you couldn't find it anywhere. Now, everyone has it! There are White Claw memes, apparel, and videos galore (I shared my favorite below - you're welcome). But just how popular has it become? According to CNN Business, sales of the drink grew 283% to $327.7 million in July compared to the same period last year.
No word on when they will get their supply up enough to meet demand, until then, stock up!
Are you a White Claw fan? Blackcherry or Grapefruit? ;)