April is not the best month of the year. It's rainy, cold, and close enough to the summer months to feel like we're close yet so far away.

Thankfully, Applebee's understands April kinda sucks too. That's why they're bringing back the Dollaritas.

They were a huge hit in October with people flocking from far and wide to get their $1 margarita drink on.

Matter of fact, the Dollarita was so popular last October, Applebee's touted an impressive 9% rise in visits over the previous year according to Sense 360.

More impressive, Applebee's is willing to try and make us forget it's April by pretending it's October all over again and by the time the month is over, we'll be so hazy we won't know anyway.

Sweet Lenny is the brand manager of 97ZOK and Operations Manager for Townsquare Media Rockford. Catch him afternoons 3 to 7 on 97ZOK. Follow him on TwitterInstagram and like his page on Facebook.

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