Anheuser-Busch InBev Buys Chicago Craft Brewery Goose Island
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The White Sox just reveal their official beer for Guaranteed Rates Field.

The official beer is....Goose Island.

South Siders will now get to experience what us North Siders already have during the games.The cool, crisp tasty brews of Goose Island Beer.

The Chicago Tribune shares that, as of today, the "craft brewery will become the “official craft beer partner” of the White Sox thanks to a multi-year marketing deal...which will include a prominent Goose Island sign in left-centerfield at Guaranteed Rate Field."

Next time you take in a game will notice that there will be "ample signage and dozens of placements for brands that include Goose Island IPA, 312 Urban Wheat Ale, Green Line Pale Ale and Four Star Pils. Goose Island also has intellectual property rights to the White Sox’s name and logo, which will be used in marketing and advertising."

Goose island isn't the only brewing company that has joined with the Sox. Since their partnership with Miller ended in 2017, the team has since picked up another craft brewer, Revolution, along with "Modelo, Founders, Bell’s and Pabst. It also included a one-year deal with Goose Island’s parent company, Anheuser-Busch, which laid the foundation for [this] deal."

I'm just wondering seeing this partnership is made for a multi-year marketing deal, is it at all possible that the ballpark's name could be changed?

I mean doesn't "Goose Island Park" or "Goose Island Field" sound good to you?

What do you say Sox fans?

Me personally, anything is better than guaranteed Rates Field. That's just my opinion.




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