The Blackhawks Now Play In The (Checks Notes) Discover Division

That sound you heard was NHL purists screaming in protest. 

The pandemic has cost sport leagues hundreds of millions, if not billions of dollars. It's not exactly a surprise that leagues will be using non-traditional methods of raising money. Sometimes that will ruffle some feathers.

That is the case with the NHL's announcement that each of the four divisions in the NHL will have official sponsors for the 2021 season. They will be as follows:

• The Scotia North Division (Calgary, Edmonton, Montreal, Ottawa, Toronto, Vancouver, Winnipeg)
• The Honda West Division (Anaheim, Arizona, Colorado, Los Angeles, Minnesota, San Jose, St. Louis, Vegas)
• The Discover Central Division (Carolina, Chicago, Columbus, Dallas, Detroit, Florida, Nashville, Tampa Bay)
• The MassMutual East Division (Boston, Buffalo, New Jersey, NY Islanders, NY Rangers, Philadelphia, Pittsburgh, Washington)

Note: Maybe you're like me and don't know what a "Scotia" is. According to the Google machine, that is short for Scotiabank, one of Canada's Big Five banks. What other banks compromise the Big 5? Don't worry baby bird, I'll feed you. The other four are; Royal Bank, The Bank of Montreal, Canadian Imperial Bank of Commerce, and TD Canada Trust.

As I said, it wasn't well-received. Some felt worn out by the number of advertisers (guess they're not big soccer fans):

In the meantime, just be happy that hockey looks like it might return even if creepy, greedy, corporate America (and Canada) try to sully your memories.