Utilizing Rockford's Business First program, a popular bar that closed its doors in April, is now open in a new space in Rockford's Midtown District.

Gene's Place, formerly at the intersection of Alpine and Harrison, has a new spot and a new name. Gene's Irish Pub has opened new doors in Rockford’s Midtown District, at 1025 5th Avenue.

The City of Rockford's Business First Program helps individuals looking to start a new business within the city, according to mystateline.com.

If you're interested in starting a new busies and believe you could benefit from Rockford's Business First program, call 779-348-7419.