Want to make your jeans last longer in wear and color?

Don't wash your jeans!

Now, if you're like me you're thinking "Ewww. Gross!"

Am I right?

According to Levi's CEO, Chip Bergh, he said that we don't need to be washing our jeans as much as we do. In fact he wears a pair of jeans that haven't been washed for a year!

Cutting down on the washing your jeans will keep their shape, color and they'll wear longer.

I'll admit. I do wear my jeans 2 to 3 times (depending on what I was doing when wearing them) before washing them. BUT Not washing them, I don't think I can get past that. Yuck!

Although I'm still grossed out this, I want to know "How on earth do I keep them fresh if I don't wash them?"

Here are a few tips:

Spritz your jeans with either white vinegar or vodka and hang them to air dry.

Freeze your jeans once per month to kill the off smell.

Or freeze your jeans inside out overnight or leave in freeze for 2 days.

Hmmm. I'm still not sold on this.

Are you? Would you do this? Do you do this?

I just don't think I can do it.


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