Customer service. Sometimes it's the only thing that keeps a business open.
Think about all the bad customer service experiences you have had in your life. You could probably remember most if not all of them.
Unfortunately, it's harder for us as people to remember the great experiences. A lot of great customer service goes unnoticed. It's expected by those who are shelling out their hard-earned money for goods and services.
That's why I was delighted to see such a great response yesterday after I asked this question on Facebook:
The first response was, of course, negative, I helped steer that fine Facebook user in the right direction and after that, it was smooth sailing.
A lot of places on the list with great customer service have been in Rockford for quite a while. You might even say they are a staple of the community.
Do you see the correlation? Good customer service usually means longevity. When you see a dedicated staff of professionals doing their best to serve the consumer, the experience is better, regardless of how you feel about the product.
That's the main reason we come back. The kind gestures, the thank yous and apologies, and the all-around helpfulness of staff make us feel like our money is well spent.
So the next time you get ready to spend your paycheck on some stuff in the Rockford area, think about these places. Not only are their goods good, but their customer service is top-notch.