A paper company teamed with a newly-opened store in Wisconsin to break the Guinness World Record for the tallest pyramid made of...toilet paper.

Aim high, as my grandfather used to say.

Or, aim for the toilet and try not to miss, as my grandmother was fond of saying.

But, I digress.

Toilet paper manufacturer Kimberly-Clark and the new Meijer store in Grand Chute teamed up Wednesday morning to build the 14-foot, 3.75-inch pyramid out of 25,585 rolls of toilet paper inside the store.

A Guinness adjudicator visited the store Thursday and verified the 11,527-pound pyramid beat out the previous record-holder, a 13-foot, 5-inch toilet paper pyramid constructed from 23,821 toilet paper rolls in Brazil in 2012.

The store director says the paper maker came up with the idea.

Here's a different place with the same idea:

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