Really, this is the only name they could come up with?

It's been called U.S. Cellular Field since 1991, now it will have a new name,and this one sounds awkward, but apparently money talks.

NBC Chicago is reporting that the new name will soon be Guaranteed Rate Field, huh?

Sounds strange, but in this day and age of corporate naming rights, White Sox fans will have to adjust to the new name as of November 1st. The new name will be in place for 13 years based on a contract signed with the Chicago White Sox

Guaranteed Rate is a mortgage company.

This name is gonna take a bit of getting used to to say the least, but in this day and age of professional sports teams. need to do what it takes to pay the bills.

I finally got used to calling it U.S Cellular field years after Comiskey Park.