Technically, fall started last weekend but it really started when Starbucks rolled out their Pumpkin Spice Latte.

The cultural phenomenon that is the Pumpkin Spice Latte is unreal. I blame Starbucks for the existence of things like pumpkin scratch-and-sniff boxers, pumpkin spice Spam, pumpkin spice trash bags, and just stuff that does not need to be 'pumpkin spice' ever.

And it's all because of the latte.


You can protect yourself from becoming insufferably basic on Pumpkin Spice Day (which is actually October 1st) by following the FDA's recommendations. But it looks like Iowa and Wisconsin are already there.

Iowa Ranks #19 For PSL Obsessed

According to research from, Iowa ranks #19 in the country for pumpkin spice latte lovers.

The study looked at Google Trends to see how many out of 4 'pumpkin spice latte' related keywords we were all searching within the last 90 days and who was searching them the most.  The search keywords were:

  • pumpkin spice latte
  • Starbucks pumpkin spice latte
  • pumpkin spice latte recipe
  • pumpkin spice latte Starbucks

While Iowa ranks high, one Midwest state out ranks us all.

Wisconsin Is #5 In The Country For PSL Love

Holy latte love, Batman. Wisconsin came in at #5 for the most pumpkin spice latte obsessed states in the nation.

At this point, could you get tall boots and oversized flannels at the Starbucks drive-thrus in Wisconsin?

Also, for the record, the reason everyone loves pumpkin spice stuff isn't really because of the taste as much as it is the smell. The reason everyone becomes unglued for Starbucks's pumpkin spice latte is likely because of insane marketing.

Californians Moving To Wisconsin Are In For A Rude Awakening

Californians are leaving the Golden State for what they think is a better life. It probably is compared to the craziness that happens in Cali, but they will be shocked when they find out what Wisconsin has in store for them.

LOOK: Most common fast food chains in Iowa

Stacker compiled a list of the most common chain restaurants in Iowa using data from the Friendly City Lab at Georgia Tech.

The following statistics are based on data from the year 2022

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