Have you ever heard of the show The Profit?

I hadn't either until someone brought a particular episode to my attention, primarily because one of the entrepenuers being featured on the show worked in radio. She was shocked that a person like this still existed in my industry- which we'll get into very shortly.

Let's back up for a second and let me explain how the show works. According to the show's network, CNBC, billionaire Marcus Lemonis,

"goes on the hunt for struggling businesses that are desperate for cash and ripe for a deal. In each one-hour episode of The Profit, Lemonis makes an offer that's impossible to refuse; his cash for a piece of the business and a percentage of the profits. And once inside these companies, he'll do almost anything to save the business and make himself a profit; even if it means firing the president, promoting the secretary or doing the work himself."

Which brings us to Crest Hill, Illinois, where radio personality "Crazy Ray" and his partner are running a struggling custom sports apparel business; take a listen has "Crazy Ray" explains why he thinks the business hasn't been a success.

Whoa, who on earth would even go on television and publicly admit that?

Spoiler alert for how the show ends: Marcus passed on the opportunity to bail them out and make them an offer. Could you blame him?

Not only did the business not get the help it needed to stay afloat, according to The Herald News, "Crazy Ray" was fired by Alpha Media before the Tuesday night appearance and he's been placed on leave from his company, Rayjus.

Ray says it was taken way out of context, but Alpha Media didn't care, saying, "We do not condone the views he expressed in the program. The feelings portrayed are that of his own and not of Alpha Media or QRock."

Catch Mandy James on “The Steve Shannon Show with Mandy James” on 97 ZOK from 5:30 a.m. to 10 a.m. Follow her on TwitterInstagram and Facebook.


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