Those of us in the candy game refer to these as just "Kids."

I'm not really in the candy game, but I do know what tastes good and this is a good tasting candy.

Or maybe it's because of the sourness involved with them, my mouth is watering just thinking about it, or maybe it's something else, but my family and I don't have enough time to refer to this candy by its full name, Sour Patch Kids.

Yes, Sour Patch Kids are Illinois' Most Popular Halloween candy for 2020.

That's because culled over 13 years of candy buying data to figure out the most popular in each state.

According to the National Retail Federation, trick-or-treaters are expected to be down 20% this year. That said, only 11% fewer people plan to hand out candy.  I’m no math expert, but 11 is less than 20. So, there might be more candy per house to capture!  Right?

It sounds like candy sales are also set to go over $2 billion again in 2020, despite the uncertainty surrounding the pandemic.

My family always overbuys for Halloween for two reasons. One, you don't want to be that house that runs out of candy, and two, LEFTOVER CANDY.

Over 175,000 pounds of Sour Patch Kids are paid for in Illinois, followed by Kit Kat and Starburst.

What's your go-to Halloween candy? Is this survey even close? Is Sour Patch Kids your fave?

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Sweet Lenny is the brand manager of 97ZOK, Q98.5, and Operations Manager for Townsquare Media Rockford. Catch him afternoons 3 to 7 on 97ZOK. Follow him on Twitter, Instagram, and like his page on Facebook.

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