Billions have seen the traditional Wrigley Field sign "Home of the Chicago Cubs" marquee. News today from the Cubs is that it will now have a sponsor tagged to it. Guess who will be that sponsor?


The Toyota logo will now adorn the lower panel of Wrigley Field’s classic “Home of the Chicago Cubs” marquee according to WGN News.

It's all a part of the newly expanded deal that made the Japanese car company one of the Cubs’ top “legacy partner” sponsors.

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In addition, Toyota will also become the team’s official vehicle partner, post a variety of other signage around the field, continue sponsorship of in-game manager challenges and umpire reviews and receive branding rights to all Wrigley Field parking lots for the 2016 season.

The marquee’s lower panel featured the Budweiser slogan in the early 1980’s when the LED sign was added, and an Allstate logo during a Northwestern-Illinois football game in 2010.

My thought is if NASCAR can sponsor everything everywhere, why not the Cubs?

If you are a Cub fan, share your thoughts below.