The man who created the advertising icon Poppin' Fresh, more widely known as the Pillsbury Dough-boy, passed away Wednesday at the age of 89 according to NBCChicago. How did the iconic Dough Boy start?

Rudolph R. Perz created the doughboy during the 1960s while working for the Leo Burnett advertising agency in Chicago. He is among the "30-second stars" the Museum of Broadcast Communications plans to honor later this year. He also lived in Wilmette, Illinois and also in Glenview, Illinois until his death.

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"The one image I have of my dad was of him tapping the can of refrigerated dough against the kitchen table," his daughter, Martha Nora, told the Wilmette-Kenilworth Patch. "That’s how his mind worked for everything. The wheels were always turning and your never were sure what idea he would come up with. There was always a twinkle in his eye and he loved the element of surprise."

Visitation was scheduled for Saturday, April 4, from 3 p.m. to 6 p.m., at Donnellan Family Funeral Home, located at 10045 Skokie Blvd. in Skokie, Illinois.

Thank you Rudolph for creating everyone's 'little boy' around the world.