Sure, this city has it's share of problems, but focusing on the bad never does anyone any good. This is why the Rockford Area Conventions and Visitors Bureau just released their "In Good Company" video to help influence a positive reputation for this region, and it does a darn good job doing just that.

The RACVB introduced their "In Good Company" campaign back in 2014, and this new video is just one more tool for local employers, realtors and other influences to use to attract people to the Rockford area. In my opinion, it also does a great job making current Rockford residents fall in love with this city again.

My favorite line from the video? "Crafted from dreams by dreamers, this is a hand-made haven of amazing things to do, fascinating things to see, incredible things to taste and inspiring things to hear. " That's good stuff!

See if you agree...