I super love Ikea, and will be going to the Schaumburg store soon to get some rolling tables and other goodies to put in my craft room, but I can't help but laugh over their latest "innovation".

Seriously, Ikea probably paid an ad exec somewhere big money to come up with a new campaign that requires PEEING on their ad to reveal super savings IF you're pregnant.

I. Can't. Even.

This may just be the most ridiculous (and nastiest) thing I have ever seen, but I do respect the creative genius that came up with the idea.

Now I just feel bad for the Ikea staff members that have to accept these peed on coupons. LOL!

Catch Lil Zim on ‘Q98.5 Mornings with Lil Zim & JB’ on Q98.5 from 5:00 a.m. to 10 a.m. Follow her on Twitter, Instagram, and Facebook