Culver's joked about a cheese-curd centered offering on April 1st of this year (April Fool's Day), but apparently enough people reached out to them saying they'd try it that Culver's is actually going to add it to their menu. For one day.
Enjoying delicious Culver's frozen custard with a purpose sounds perfect to me. This is what your boss would call a 'win-win situation' for future farmers.