How to Choose the Right Online Scheduling Software: 6 Booking Features To Look For

In today’s digital age, online scheduling software has become essential to the workplace dynamic. These tools can help streamline your client communication, eliminate friction in the sales process, and help you deliver a next-level experience to your customers.

If your business still takes appointments and demo bookings the old-fashioned way, you risk falling behind your competitors and losing the connections you’ve built with lifelong customers. Whether you’re upgrading from an old online scheduling software or investing in your first one, you may feel overwhelmed by the sheer number of options available.

In this article, we explore the different booking features to look for in an online scheduling software. We recommend using this blog as a guide to find the most suitable tool for your business dynamic.

Here are 6 booking features to look for:

1. Calendar Integrations

You want to ensure your employees always have a pulse on appointments booked, cancellations, or reschedules. With calendar integrations, you can minimize human error and ensure your employees and customers always know when their next appointment is. This booking feature also automates the scheduling process for your team, ensuring every appointment makes it on the books.

The Townsquare Interactive scheduling software has a calendar integration, so your customers and employees can stay in the know. This is an invaluable tool for staying organized and improving the workplace experience for your team.

2. 24/7 Booking

There’s nothing worse than waiting for business hours to call a business to schedule an appointment. With a booking system for small businesses, customers can request an appointment at any time of the day. This will streamline the scheduling process and ensure you always have a book of business your team can rely on. It will also improve the customer experience and ensure they don’t forget to schedule a book or demo.

At Townsquare Interactive, our booking system for small businesses seamlessly integrates with your website. So you can add a widget to the appointment scheduling landing page and take appointments 24 hours a day, seven days a week. No more playing phone tag or sending constant email follow-ups. Everything is taken care of for you.

3. Reminder Emails and Texts

If a client forgets an appointment, it wastes your team’s valuable time. When searching for the best scheduling software for your business, you’ll want to look for built-in reminder emails and texts. This feature automates your customer communication and ensures your customers are prepared for the appointment they booked with your business.

Our platforms make creating, scheduling, and automating client communication straightforward and seamless. You can easily personalize emails and texts with just a few clicks and develop effortless follow-ups.

4. Seamless Cancellation or Rescheduling

Let’s face it – life happens! You never know when you might need to reschedule or cancel an appointment. When looking for a booking system for small businesses, you’ll want to look for a platform that makes it easy for customers to cancel or reschedule their appointments.

This will improve the customer experience and make it easier for your customers to manage their appointments without emailing or calling your sales reps or customer success team. This feature will also give your team back time in their day to focus on projects or bigger client issues.

5. Reporting and Client Communication Tracking Tools

Worried about your conversion rates? Do you want to book more demos or lower your customer acquisition cost? Client communication tracking and data tools make it easy to track booked demos and appointments in real time. This data provides insight into what works and what doesn’t. Sales leaders can use this data to fine-tune their approach to the workplace dynamic and increase the number of leads that come in through the pipeline.

At Townsquare Interactive, our online scheduling software doubles as a cloud-based CRM. Your team can use this feature to track customer communication, payments, and invoices in one centralized location. You can use this knowledge to improve your customer experience. You can also use these tools to stay on top of your finances and ensure your team is on track to meet their goals.

6. Invoice and Billing Features

Working with multiple tools throughout the day can make everyday tasks more challenging. When looking for a booking system for small businesses, look for estimate invoicing and billing tools. These tools make it easy to track transactions, client communication, and sales data in one place. Your team can also send invoices, collect credit card payments, and offer estimates in one platform.

Our platform has an estimated invoicing and billing dashboard your team can use to streamline the billing process. Our tool offers a hassle-free experience for invoicing. You can also track client contact details, transaction history, and communication records in one place, to better understand your KPIs and transactional data.

Explore Townsquare Interactive’s Booking System for Small Businesses

The best scheduling software is designed to streamline your workweek and deliver a next-level customer experience. If you don’t have a booking system for small businesses, you may never have the tools you need to scale in the near future. These tools complement the workplace experience and simplify your team’s workweek, making it easy to track client data, appointments, and invoices in one place.

At Townsquare Interactive, we offer an innovative suite of tools for small business owners. Our business management platform has all the tools to streamline customer communication and the workplace dynamic. We also offer customer support to ensure you have the support you need while using our platform.

Contact us today to learn more about our scheduling software and business management platform.