There is no doubt that you've seen all those Nicolet Law billboards across Minnesota and Wisconsin. Maybe you've seen TV ads or radio ads too. Nicolet Law put up a ton of them in recent years, even poking fun at the realtor who started it all.

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Kris Lindahl's Guaranteed Offer billboards were on just about every advertising spot along I-35 a few years back. The spending on advertising led to some tremendous success. In one of Nicolet Law's ads, Russell Nicolet, President and Trial Lawyer tells another man at the bar to hold his beer. He then slaps billboards up everywhere.

The strategy has been working because Nicolet Law has been getting some attention. For a while, people were cracking jokes about the Kris Lindahl billboards. Now Nicolet is taking the jabs.

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Kwik Trip, who has a massive following online, recently put a joke up on X that's pretty funny.

Lots of people loved the tweet and had some pretty good comments. Kwik Trip has a pretty good social media game, and even their bio is pretty funny.


There are probably still more Kwik Trip stores than Nicolet billboards.

I wonder how many billboards Nicolet Law has compared to the amount of Kwik Trip locations. They have 507 locations in Wisconsin, 210 in Minnesota, 140 in Iowa, and 6 in Michigan. But, hey, when you're slinging out roller bites, mini tacos, and iced coffees, how couldn't your empire expand?

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