Target is ready to sell you a bathing suit and make you stop and stare at their in store photos.

When moms flip out... they REALLY flip out.

This time it's because they are in love with the latest ad campaign at Target stores.

One of my best friends, Elizabeth, sent me these photos she took when she was at Target this week telling me how much she loved that they did not retouch this beautiful girl's stretch marks or 'imperfections.'


I've seen a lot of great companies going this route and clearly Elizabeth and I are not alone in loving the 'realness' that we're seeing at stores.

Elizabeth shared these photos in a moms group on Facebook and the Target love just keeps coming.


Where else have you seen body positive photos like this?

Catch Midday Michelle on 97 ZOK from 10 a.m. to 3 p.m. Follow her on Twitter, Instagram, and Facebook.