Former Rockford Store Finds New Life Online

I know lots of ladies who shed lots of tears when the news broke that The Limited was closing at the CherryVale Mall. To add insult to injury,  the company not only closed their stores nationwide, but they shut down their website as well. Or so we thought..

According to the Chicago Tribune, The Limited is just one of many "zombie retailers" that have reappeared with online-only businesses.

The Tribune reports that last year;

the private equity firm Sycamore Partners announced it had purchased the Limited’s brand and website, through a competitive auction as part of the bankruptcy proceedings.

Sycamore relaunched the brand’s website last fall – sans stores – and promised to communicate with the Limited’s loyal customers about how to obtain the merchandise “they know and love.”

I'll admit it. I thought this was too good to be true at first, but thelimited.com is up, and fully functional. How did I know about this before?

The merch on the site seems to the same Limited style we all know and love, but I can't find many product reviews that are praising the quality. In fact, I can't find any customer reviews. Does this signify bad things for the online retailer? Only time will tell I guess.

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