The “New” Face of ALMAY

Look who's the new face for Almay cosmetics? Not only is she  endorsing their products she actually uses them too.

Carrie Underwood has signed on with Almay as a global brand ambassador representing the company's full line of beauty products. She isn't just cashing a check from Almay either. Carrie actually uses Almay products on stage and at home in Nashville.

"I love Almay’s positive approach to beauty because it’s so important to celebrate our natural beauty and enhance what makes us unique.  I’m also really impressed by their products," Carrie says. "There’s really something for everyone and every occasion – whether you want to get that perfect ‘no-makeup makeup look’ or create a fun, amped up ‘date-night’ smoky eye.”

Look for Carrie to appear in Almay print, TV and online ads starting this week.