The Madison, Wisconsin man many know as 'Rocky Rococo' has died. He was the face for the popular Wisconsin chain. Here's more. 

 

At one time, there was  Rocky Rococo Pizza Restaurant located at East State Street and Fairview Ave in Rockford. The popular 'Heart Shaped Pizza' around Valentine's Day was a staple in my diet during the 90's. Excellent pizzas every time.

Even though the Rockford location has closed, the 'Rocky Rococo' Pizza Chain is still thriving in Wisconsin towns. However, the franchise has lost the person the company called 'The Face' of the company built their logo around.

WKOW Madison is reporting that James Martin Pedersen died Thursday, according to franchise owner Wayne Mosley. Pedersen has been the face of the brand since 1976.

Wayne Mosley and Roger Brown opened their first store in Madison, Wisconsin in 1974. They sold the franchise rights of the company to Tom Hester and a group of investors in 1987.

The sunglasses, the iconic white suit and hat, red carnation on the lapel and the mustache helped 'Rocky Rococo's Pizza' stand out from the regular pizza chains.

The company states "There will be a celebration of life sometime in the future" for customers and the companies associates.