River Lights Coming To Downtown

Rockford's Stroll On State Committee is undertaking a new project that is sure to light up smiles this holiday season. It's called the River Lights Project. Here's how you can help. 

The Rockford Area Convention Visitors Bureau is hoping its fundraising efforts pay off to make this an all year long attraction. Trees between the Jefferson Street  and East State Street river front areas will be decked out with lights and synchronize to holiday music through downtown Rockford.

According to WREX TV 13, John Groh, President and CEO of RACVB, states, "What could we do to encourage people to come down again and again and again during the holiday season to enjoy our restaurants, to shop at our retail establishments and to enjoy the overall culture of downtown and I think River Lights will do that."

The light show of 120 LED lights that change color and dance will make it's debut on Saturday, November 28 when Stroll on State in downtown Rockford begins.

Here's where residence can get involved. The Bureau has to raise $125,000 for this attraction. They have invited local businesses and corporations to donate to the project. It also set up a Go-Fund-Me page for individual donations. So far close to $2,000 has been donated.

Donate Here.