A Rockford makeup artist is using her talents to raise awareness, money, and love for a little girl nearing the end of her battle with cancer.

Ava is an incredibly strong young girl whom never lost her smile or her humor through this entire fight. She’s made this more understanding, by being so brave and strong. Her family wants Ava to be remembered for who she was; a beautiful, smiling, strong-willed girl who loved basketball, her cat, and her family. Ava’s time is limited, but her smile will forever shine bright.

8-year-old Ava Beck of Pecatonica has Osteosarcoma, bone cancer. Simply put, treatment has not worked for her. And, though she is back home surrounded by her family and loved by her community, the end of her chapter on earth is near.

Rockford makeup artist, and mother of three, Annetta Michelle, is using her resources to ease the financial burden for Ava's family and came up with a way for Ava and her sister's relationship to live on forever. She's created "The Ava & Alexia" Gloss, described as perfect icy pink, and it is selling at an incredible pace.

This limited edition lip gloss has pushed the definition of "limited" because of many generous buyers.

DUE TO THE HIGH VOLUME OF ORDERS PLEASE ALLOW UP TO 8 WEEKS FOR YOUR ORDER TO SHIP! THE AVA TRIBE IS LOYAL AND MIGHTY AND THE GLOSS HAS ALREADY SOLD OUT 3 TIMES! WE ARE WORKING HARD TO GET ALL OF THE ORDERS OUT AS SOON AS POSSIBLE!

The Ava & Alexia Gloss is $18 and 100% of all profits will be donated to the family. And, Annetta Michelle is asking for buyers to share Ava's message across social media.

Be sure to post your selfie for Ava & Alexia to see using the hashtag #avastribe & #smileforava

Please share, pray and send a smile in honor of sweet Ava. You are loved, brave girl. <3

Our thoughts and prayers are with Ava and her family.

We love you, Ava.


JB Love is ½ of  Q98.5's Lil Zim & JB In The Morning, weekday mornings from 5:00 a.m. to 10 a.m. Follow him on TwitterInstagram, and Facebook.