Last week we told you that IHOP tweeted they were changing their name to IHOB.

Well the wait is over. Their mysterious name change is revealed.

WGN shares that the "B" in IHOB stands for "Burgers".

OK...

Now in case you're wondering if this new name is permanent it's not. The company says that it's temporary.

The whole reason for this is IHOP "wants to be known as a place to get lunch and dinner, not just breakfast and brunch. It’s adding several burgers to its menu, including a Big Brunch burger with bacon, a fried egg and browned potato on top."

Ahh... very clever IHOP, you got everyone talking and tweeting about it. Great job in creating a huge buzz so everyone know that you're not all about pancakes. That you have burgers too.

Does this make you want to try their burgers now?

Oh and by the way, the company did say that some locations may be getting the new signs as "an IHOP in Hollywood is getting new IHOb signs, and [the company stated that] some others might get the treatment."

Hmmm, will Rockford's location be one that the sign changes?

Interesting. I guess we'll have to wait and see.