Be One of the First to Experience Chicago’s Nutella Cafe by Helping St. Jude
The World’s very first Nutella Cafe officially opens on Michigan Ave. in Chicago on May 31, 2017, but you can be one of the first to experience this tribute to hazelnut amazingness by making a donation to St. Jude Children’s Research Hospital right now.
My mouth is officially watering now. I may or may not be guilty of downing an entire jar of Nutella with crackers in one sitting at some point in my life. I’m not sure my sweet tooth or waistline will be able to survive a trip to Ferrero’s very first Nutella Cafe in Chicago. Apparently, everything in this one-of-a-kind cafe is inspired by chocolatey-hazelnut goodness, and I’m not just talking about the menu options. From the ceilings to the walls to the decor itself, everything was purposely designed to make you feel like you just stepped into a jar of Nutella. My stomach is literally growling reading this description from the Chicago Tribune;
It’s designed to make you feel like you’re actually walking into a jar of Nutella,” said Angela Baird, the director of operations at Brand Innovation Group, who consulted with Ferrero USA, Nutella’s parent company on creating the space. “Everything screams ‘Nutella.'”
The Nutella Cafe is located on the corner of Michigan Avenue and Lake Street near Millennium Park, so it’s in a prime spot for local and tourist traffic. You know the lines will be ridiculously long for months upon opening, so here’s how you can beat the lines and be among the first to immerse yourself in the land of Nutella: Just make a $20 donation to St. Jude Children’s Research Hospital. So simple, right?
Your $20 St. Jude donation will not only get you access to the exclusive event this Sunday, but it will also include one order off the menu and a coffee beverage. Get more information, and make your donation now here.