Duncan Keith maybe a champion on ice with the Blackhawks. Now he's proving to be a champion with breakfast, as he's getting his own line of cereal.

Get your spoons out and get ready to dig into a big bowl of "Keith Krunch".

NBC Chicago reports that “Keith Krunch” will exclusively be available at Jewel-Osco stores in the Chicago-area, and a portion of the proceeds from each box of cereal will be donated to the defenseman’s charity Keith Relief.

Cool. Basically, it's eating a cereal with a cause. Which in the end makes us all champions. We'll be helping out those families in medical crisis's who are struggling to pay for the medical bills and procedures. OK. I can live with that. Can't you?

Of course you know I'm going to have to have my sister, who lives in Algonquin, to be on the look out for for a box of these. You know I'm going to have to try it.

Hmmm... I foresee another taste test video in the near future.